Archive for March 10, 2012

technostrategy

People are talking about digital tech’s opportunity to improve the classroom. Much of the discussion has been focused on digital textbooks. Apple’s recent announcement of iBooks for education has caused a stir over whether texts delivered on an expensive and propriety device like the iPad are really feasible. The US Justice Department has warned Apple and other five of the biggest US publishers that it plans to sue them for allegedly colluding to raise the price of electronic books, according to people familiar with this matter. Lets look at how higher education is going digital and what goverments should take lesson.

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Elie Chahine

While it’s true that users can switch between Google, Bing and Yahoo when deciding which search engine to use in Safari on iOS, it’s debatable as to whether anyone does actually change it. We’re going to put our money on the percentage being on the low side!

That’s why being the default search option on iOS is so important. If you’re the one chosen out of the box, then the chances are you’ll be the one that gets the vast majority of hits from users. Right now, that default choice is Google, and they pay handsomely for the privilege according to Macquarie analyst Ben Schachter.

Just how handsomely, you ask?

According to Shachter, Google pays Apple a cool $1 billion to be the default search option in Safari across a range of devices. Yokes.

In return for that outlay, Shachter believes that Google sees around $1.3 billion in revenues, which considering the outlay may not seem much. As is…

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Global news and views

20120310-122249.jpg© by apple.com
The name was not the iPad 3 as we were expecting but we have a new iPad model anyway with the name, well, “The New iPad”.
I have iPad 2 already and I’m happy with the device. After watching the Keynote I believe Apple continues developing this outstanding product in the right direction.

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Twitter is focused on promoted tweets to bring profits, but could it charge a monthly fee and keep tweeters from abandoning the service?

                                        

Gawker pounced on Twitter today with an article titled “Twitter’s Secret History as the World’s Worst Tech or Media Business,” exposing what author Ryan Tate called “not encouraging” financials, which were leaked by a source allegedly with close knowledge of the company’s recent past.

However, by the end of the article Tate allowed that “Twitter’s laughable first five years of financial performance might just be an entertainingly weak introduction to a decades-long saga of epic riches, fame, and glory.”

Twitter has some runway before the profit motive overwhelms its corporate senses. It has more money than it knows what do with at this juncture, collecting about three-quarters of a billion dollars over its nearly six year existence. And it continues to amass users globally, playing a role in revolutions, scandals, and politics, and spawning a worldwide verb, like Google has–all of which helps to assuage the impatience of investors large and small.

Like Google, Facebook, and every other player in the digital media realm, Twitter is banking on advertising to earn profits, and to fuel a Facebook-like public offering. “2011 was the year we began scaling it. And 2012 is the year when we demonstrate that it’s a juggernaut,” Twitter’s Satya Patel told Bloomberg Businessweek’s Brad Stone regarding the company’s advertising.

Twitter CEO Dick Costolo, when he addressed the Web 2.0 conference in October 2011.

Twitter is basically a mass-scale marketing platform, in which every tweeter is a marketer and every follower a set of eyeballs and a potential re-marketer.

Twitter CEO Dick Costolo told Stone that the core of his business strategy is the “promoted tweet,” an advertiser’s tweet that shows up at the top of a user’s feed. Retweets and clicks from the advertiser’s tweet bring in the revenue. Twitter has a $120,000 deal for advertisers who want to show up for a day on top of the list of popular topics on the main Twitter page.

It could be a nice ad business, but will it put Twitter in Facebook or Google revenue territory and deliver the kind of profit shareholders expect? Can Twitter avoid littering its pages with videos, banners, and other anathemas to its company ethos?

Nearly four years go I half jokingly proposed a business model to a then fledgling Twitter, suggesting that the company ask users, “If you like Twitter so much, how about paying $5 a month for the privilege, with a guarantee of service.” For some, I wrote, “that’s less than a day’s worth of coffee, a lowly beer, or maybe soon a gallon of gas.” (The price of gas is climbing toward $5 today, as it was in 2008.)

It’s time to update that proposal. Could Twitter charge a monthly fee and keep tweeters from abandoning the service? How about $1 a month–half the price of a small coffee? The Starbucks-drinking Twitter users can afford the modest fee, which could generate more than $1 billion in revenue per year with the flick of 100 million credit cards.

Of course, the counterargument is that Facebook, Google, and other social services are free, so why should anyone pay to make Twitter’s shareholders richer? And, some of the 100 million users would revolt, enabling a Twitter rival that doesn’t charge a monthly fee to rise up and capture the allegiance of disgruntled users. In addition, many people around the world, using Twitter on their phones, don’t have $12 a month to donate to the Twitter cause. Twitter could wither and become a ghost town.

On the other hand, Twitter is unrivalled at this juncture and getting more deeply embedded into cultures around the world. What if somehow the $1 per month could ensure a certain quality of service, additional features, and a minimum of invasive ads? It might work. Users would be happier, and the company would be more profitable and able to invest in its products. Having transparency–knowing that the $1 per month wasn’t wasted on excessive bonuses, private jets, and sushi flown in from Japan–would be essential.

As we have seen with smartphones and tablets, people are willing to pay for applications delivering content, breaking with the original Internet premise that content is free. If you find value in Web content or services, what is it worth to you?

Cperky's Blog

Twitter is a valuable tool for any business, big or small.  Whether you’re a one-person operation or part of a large social media team, creating a presence on Twitter is a great idea.  There is more than one way to use this versatile social information tool, however, so we’ve listed 7 ways businesses can use Twitter so you can see which one(s) are right for you. 

Before you get started implementing these different ways to use Twitter for your business, you’ve got to have a business Twitter account in place.  We’ve got a guide to setting up a business Twitter account, complete with how to choose your name, profile picture and background image, so you can get tweeting right away.

1. Branding and Visibility

Simply having a Twitter account is a good first step towards creating a cohesive brand image online.  However, you’ve got to use it in a…

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MV.Tech.Blog Notes

I wish the size of the social networks are proportional to the size of the planets. Digg would be just a sub-planet smaller than Pluto.

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Nokia 808 PureView

Posted: March 10, 2012 in Uncategorized

Steven Wor

Nokia definitely surprise the world by presenting the 808 PureView. The Nokia 808 PureView features a 41-megapixel sensor with our highest performance Carl Zeiss  optics to date and Nokia’s brand-new pixel oversampling technology.

he technology means that taking typically sized shots (say, 5 megapixels) the camera can use oversampling to combine up to seven pixels into one “pure” pixel, eliminating the visual noise found on other mobile phone cameras. On top of that, you can zoom in up to 3X without losing any of the details in your shot – and there’s no artificially created pixels in your picture, either.

Otherwise, you can use ‘Creative Shooting Mode’ to capture images at high resolution – 38 megapixels; then reframe, crop and zoom to find the best “picture within the picture” after the image has been shot and before saving it at convenient sizes for sharing and storage.

Specification

The screen is a…

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The New iPad

Posted: March 10, 2012 in Uncategorized

Review : Sony Xperia S

Posted: March 10, 2012 in Uncategorized

ocealos

The first Xperia NXT series from Sony, this phone comes with an usual candy bar looks and a large screen with three tiny Android buttons under it.

Xperia S use old TFT LCD but still can produce a sharp and colorful images it’s all because Sony implemented this Xperia with mobile BRAVIA Engine.

12 Megapixel camera on Xperia S is another point for this phone, even the user gets full controls for taking image and video like Exposure Value, ISO, Focus Mode, Metering Mode and White Balance (manual or presets).

Sony gives this phone a dual core 1.5 GHz Qualcomm MSM8260, which is a great processor for this phone because there is no lag and stutter, and fluidly running all Xperia S features. The battery last for two days in light use, i think the processor does not making the battery suffer a lot.

Xperia S got Android Gingerbread 2.3.7 on…

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